Sunday, 3 July 2011

2011 Future Friendly Awards recognise and reward local sustainability stars

Water shortage has been a real issue for farmers across the country in recent months. But did you know that, if -for example- everyone in the UK cut two minutes off their shower time whenever they shower, in one day we could save enough water to fill 373 Olympic sized swimming pools?

Across the country there are thousands of people who are doing their bit to help the environment. To recognise their efforts, we mark the launch of the 5th Future Friendly Awards, a nationwide search for heroic communities and individuals committed to making a difference by promoting sustainable living through their actions.

Future Friendly is a consumer education programme, backed by sustainability experts the Energy Saving Trust, Waste Watch and Waterwise, which seeks to inspire and enable people around the country to contribute to a better tomorrow. Using Future Friendly’s trusted P&G brands - Ariel, Lenor, Fairy, Flash, Pampers and Pantene - can help us to save energy, save water and reduce waste by up to 50%.

Future Friendly wants to encourage every household in the UK to do their own ‘inspired little acts’ so they can save resources and money and also appreciate how small, everyday changes in the home can turn into a united wave of sustainable change from street to town to region.

They want to reward local community projects championing grassroots ‘green’ initiatives to enter. Shortlisted winners from 12 regions of the UK and Ireland will each receive £1,000, from which one national winner will be awarded a £10,000 bursary to help support their efforts.

But this year and for the first time, they also want to recognise ‘Little’ and ‘Big Heroes’, aged under and over 18 respectively, for their sustainable efforts too. An overall winner in each category will receive a sustainable holiday for five worth £1,000.

Past community winners have ranged from an online ‘swap shop’ for baby equipment, an invention to help measure water consumption and last year’s winners, the Project Group from Shropshire who recycle waste into eye-catching fashion and art pieces.

Previous Future Friendly community winner, the 1st Clanfield Scout Group from Hampshire, used its £10,000 bursary to install two solar panels, restore the surrounding paddock, and set up indoor disabled facilities to encourage the use of the building and grounds for people with special needs. Doris Barden, Group Secretary of the Scout Group, said: “Without the Future Friendly support we would never have been able to complete our environmental wish list and for this we are most appreciative.”

“No matter what your eco-friendly activity, the Future Friendly Awards openly invites entrants from those promoting ‘green living’ among their community groups or nearest and dearest,” said a spokesman.

He went on to say: “The awards: we’re looking for local community groups and individuals who have taken steps to be more sustainable. Entries close at midnight on 16 July 2011. The public will vote online for their favourite community project and from our 12 regional winners, a panel of expert judges will choose a national winner as well as our Little and Big Heroes.

“To find out more about Future Friendly, enter the awards, or nominate a group or Little or Big Hero you think deserves recognition, visit”

No comments:

Post a Comment