Whilst the recession has
created a nation of price hunters as many scramble to save money on
products and services, companies with a longer term strategy of
retaining and attracting customers should instead look to provide first
class customer service, says green energy uk, a provider of sustainable energy.
It’s no surprise that this period of economic uncertainty has borne an
army of bargain hunters, but it has also created a more competitive
business environment, meaning customers are now looking for better
service for their money from the companies they do business with. In
fact, even in a negative economy, customer experience is a high priority
for the new breed of super-savvy consumers, with 60 per cent often or
always paying more for a better experience and 59 per cent willing to
try a new brand or company for a better service experience.
Doug Stewart, CEO of green energy uk, said: “Whilst the economic climate
remains challenging, we’ve found the attitude towards ‘value for money’
has changed. For many consumers, the emphasis seems to have shifted in
the direction of value and what value means rather than just selecting
the cheapest deal. Many people now view value for money as including the
entire service they receive, and most are frustrated with the
money-saving approach taken by companies who outsource communication to
overseas call centres.
"People also want a better bang for their buck, so
finding new and innovative ways of ensuring they don’t start to look
elsewhere should be a constant priority for providers of goods and
services to consumers. Until now, the recession has meant that price has
been one of the key factors for consumers when looking at food, clothes
or even electricity prices, as everyone wants to cut costs as much as possible.
“Initiatives such as customer share schemes can make a real difference
to the offering – and really make them feel like you’re giving something
back for their custom, which is a huge step in securing loyalty. In
addition, the environment is becoming more of a key factor in everyone’s
lives, as the issue of climate change increases in prominence, so ways
to be greener should be looked into by businesses to use as a USP when
selling their services.”
Sourcing energy from a variety of renewable sources,green energy uk is a
highly-regarded supplier of green electricity in the United Kingdom.
Its customer base comprises homes and businesses from around the country
who have made the energy switch to cleaner energy.
Doug added: “We’re a small company and it’s something we’re really proud
of as it means we’re small enough to care about our customers and give
them a great service – we find that really matters these days. The
friendly, personable ‘corner shop’ culture is growing and we’re glad to
be part of it, and, without wanting to sound like an environmentalist,
if we can do it alongside trying to make a difference to the planet then
why not?”
For further information about green energy uk and to find hints and tips on how to reduce your carbon footprint, visit www.greenenergy.uk.com.
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