Voting is now open for the INTERNATIONAL GREEN AWARDS™ Most Responsible
Celebrity Award. Nominees include the global eco-glitterati such as
George Clooney, Penelope Cruz, Ian Somerhalder, Sachin Tendulkar and
fashion visionary Vivienne Westwood, among others.
This award seeks to recognise an international media figure who has
consistently promoted the sustainability agenda globally and as a
result, influenced mass audiences as a celebrity. The competition is now
open to a public vote at www.greenawards.com.
This year’s nominees are comprised of 10 well respected celebrities who
are deemed to have used their prominence to promote environmental and
sustainable development issues and thus have become ‘responsible
celebrities’. The candidate with the most votes will be announced as the
winner at a showcase sustainable gala dinner on Tuesday 20th November
at the Battersea Power Station, London. The winner will then be heralded
as the ‘greenest’ media exemplar internationally.
Last year’s winner international supermodel Gisele Bündchen said in her
acceptance speech “I have been blessed with the opportunity to bring
attention to environmental causes, they are dear to my heart.” She also
thanked her fans for voting and said of the award “Thank you for this
special honour, I am filled with gratitude.”
In these troubled times for the environment, with climate-related
disasters never far from the front page, it’s often news which features
celebrities which attracts the most green media interest. The
International Green Awards™ aims to raise the bar around the ‘cult of
celebrity’. This award puts the spotlight on those progressive
individuals who are keen to harness the power of the media, challenge
conventional thinking on the climate agenda and who are really ahead of
the game by ‘doing their bit’ for the future of us all.
Celebrities are undoubtedly some of the most powerful influencers in the
world – they set trends for others to follow and thus are opinion
leaders in their own right. In recent times as we adjust to the age of
business transparency, an increasing number of celebrities have jumped
onto the environmental bandwagon, while still others have truly embraced
issues from animal rights through to deforestation and famine. Aside
from their affluence, celebrities can set a very clear example for
others as role models by endorsing sustainable lifestyles from recycling
and purchasing low carbon vehicles through to switching to renewable
energy.
All of the media figures selected have already used their media
prominence in some way in the past few years to engage with mass
audiences on environmental, CSR or sustainable development issues. In
fact, many of the nominated celebrities are already recognised as
ambassadors for organisations such as the United Nations Environment
Programme (UNEP), United Nations Development Programme (UNDP) and the
International Union for the Conservation of Nature (IUCN).
Tony Juniper, Writer, Campaigner, Independent Sustainability Advisor and
2012 International Green Awards™ Ambassador commented “This is why I am
proud to support the International Green Awards™, so that more people
can see what is already happening, the leaders of positive initiatives
be recognised and the rest of us to be encouraged by what they are
doing.”
Don’t forget to make your vote count vote for the celebrity you respect the most by visiting www.greenawards.com before 6th August.
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