Carbonica appoints Akiko Macdonald as Sales Director

Carbonica is pleased to confirm the appointment of Mrs Akiko Macdonald as Sales Director at the company’s London office. She took up the role on 1 August 2011.

Mrs Akiko Macdonald has a long sales career in the office electronic equipment industry where she has worked in B2B sales for major Japanese companies in the UK, such as Sharp and Panasonic. During her time in Sharp, she achieved a remarkable sales record and became a leader of sales excelling in all established sales targets. In Panasonic she looked after a number of corporate accounts for established Japanese clients and built up a successful team becoming on three occasions the sales person of the year.

During the last three years she was developed various interests and has run several successful training courses, on sales and communication skills, especially designed for Japanese businesspeople. She has coached top executives of Japanese corporates in Britain and has organised a large number of activities and courses for the Japanese business community in the UK.

Being new to the carbon offset industry, her long and successful career in providing complete business solutions is perfectly suited for the challenges that lie ahead. The carbon industry is a growth sector where corporates are becoming increasingly involved, whether it is in the compliance or voluntary sectors, and the role of Corporate Social Responsibility(CSR) and carbon accounting are becoming an integral part of the complete service that is now expected from B2B sales in the carbon industry.

Carbonica aims to integrate the provision of carbon offsets with a number of carbon management solutions, such as CRC reporting, carbon auditing and strategies for emissions reductions.

Akiko’s professional profile is ideal to drive this strategy and it enhances Carbonica’s efforts in this direction.