Wednesday, 3 August 2011

Unique ‘Mu By Peugeot’ Hire Scheme Extends Availability At Bridgestone Eco-Rally

The pioneering ‘Mu by Peugeot’ hire scheme that includes renting bicycles, scooters, cars, Coupé Cabriolets, Sports Coupés, Crossovers, MPVs and vans, is now moving from pilot status to a progressively wider audience at more Peugeot Dealerships in the UK.

The cascade also includes the latest electric bicycles and iOn cars from the extensive Peugeot portfolio – which means it's now possible to experience the virtues of an electric vehicle on demand and in circumstances that suit the customer, and with the iOn at £30 for a half day loan.

At this weekend’s Bridgestone eco-rally ( which runs on Sunday between Oxford and The Mall in London, Peugeot has four low CO2, highly-economical vehicles taking part – the 100% electric iOn, a compact Bipper van in Royal Mail livery, a 308 CC (Coupé Cabriolet) and 508 Saloon – both equipped with the latest Stop & Start System technology, and all available to hire with the ‘Mu by Peugeot’ rental scheme – viewable at

Mu by Peugeot was launched into the UK as a pilot in 2010, in the same year that the Peugeot brand celebrated its 200th anniversary, promoting the fact that no other producer has such a wide portfolio of choice with personal mobility vehicles.

The pilot, based at Peugeot Dealerships in Chiswick, London and Temple Gate, Bristol, follows similar schemes started in France (initially in Brest, Lyons, Nantes and Rennes, and then throughout Paris), followed in Germany, Italy, Holland, Belgium and Spain, and has been deemed a success. It now goes into phase III, where in the UK a number of dealerships take on ‘Mu by Peugeot’ to enhance the rental experience.

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