Unique ‘Mu By Peugeot’ Hire Scheme Extends Availability At Bridgestone Eco-Rally

The pioneering ‘Mu by Peugeot’ hire scheme that includes renting bicycles, scooters, cars, Coupé Cabriolets, Sports Coupés, Crossovers, MPVs and vans, is now moving from pilot status to a progressively wider audience at more Peugeot Dealerships in the UK.

The cascade also includes the latest electric bicycles and iOn cars from the extensive Peugeot portfolio – which means it's now possible to experience the virtues of an electric vehicle on demand and in circumstances that suit the customer, and with the iOn at £30 for a half day loan.

At this weekend’s Bridgestone eco-rally (www.eco-rally.org) which runs on Sunday between Oxford and The Mall in London, Peugeot has four low CO2, highly-economical vehicles taking part – the 100% electric iOn, a compact Bipper van in Royal Mail livery, a 308 CC (Coupé Cabriolet) and 508 Saloon – both equipped with the latest Stop & Start System technology, and all available to hire with the ‘Mu by Peugeot’ rental scheme – viewable at www.mu.peugeot.co.uk.

Mu by Peugeot was launched into the UK as a pilot in 2010, in the same year that the Peugeot brand celebrated its 200th anniversary, promoting the fact that no other producer has such a wide portfolio of choice with personal mobility vehicles.

The pilot, based at Peugeot Dealerships in Chiswick, London and Temple Gate, Bristol, follows similar schemes started in France (initially in Brest, Lyons, Nantes and Rennes, and then throughout Paris), followed in Germany, Italy, Holland, Belgium and Spain, and has been deemed a success. It now goes into phase III, where in the UK a number of dealerships take on ‘Mu by Peugeot’ to enhance the rental experience.

Peugeot getting greener

The new Peugeot 508 RXH: diesel-electric and distinctive high end appeal combine to offer an original view of the world of all road vehicles and enhanced driving pleasure.

The 508 RXH demonstrates a modern and enhanced vision for Peugeot. The style of the 508 RXH and its innovative HYbrid4 drive unit provide features that allow it to combine freedom and driving pleasure in a form never seen before in the segment:

> 200 bhp
> 100% electric mode
> Four-wheel drive
> Emissions of 109 g/km of CO2

After the launch of the 508 Saloon and SW, acclaimed for their styling elegance, high-level build quality and attention to detail, the 508 RXH again raises the profile of the entire Peugeot brand, reinforcing its technological and environmental leadership.

Road presence and specific design immediately place the 508 RXH in the world of top of the range all road vehicles. Unique, refined, higher and wider (than a 508 SW), it is also distinguished by a singular visual signature, with its distinctive LED lights visible both day and night, giving an impression of three vertical ‘lion claws’ on each side of its ‘floating’ grille, the style of which is even more striking.

To reinforce its exclusive character, the interior of the 508 RXH benefits from special features with distinctive colours and luxurious materials, like the premium quality interior and upholstery.

Its unique level of finish and equipment is coherent with the top-of-the-range and technological positioning of the vehicle. Richly equipped as standard (Open & Go Keyless system, electric front seats, head up display, 18" wheels, panoramic glass roof, dark-tinted acoustic laminated side windows, latest generation audio and satellite navigation unit), the 508 RXH greets its occupants with refinement and a high level of comfort.

Equipped with a 2.0-litre HDi HYbrid4 drive train, a Peugeot world first in the 3008 HYbrid4, the diesel-electric drive unit in the 508 RXH extends driving pleasure and freedom to travel anywhere on all roads. With a maximum power of 200 bhp, four-wheel drive and maximum torque of 450 Nm, the 508 RXH has been designed to adapt to all uses, in a variety of conditions. Furthermore, it opens up new perspectives in the segment, offering a 100% electric mode (Zero Emissions), ideal for driving in town and for reducing consumption in the Combined Cycle to 67.2 mpg, with emissions of 109 g/km of CO2.

After the launch of the 3008 HYbrid4 later this year and the success of other electric cars, the Peugeot Marque continues its innovative strategy, combining driving great sensation and advanced environmental developments by extending HYbrid4 technology to other models.

The 508 RXH will be unveiled as a world premiere at the Frankfurt International Motor Show in September 2011, and will be on sale in Spring 2012.

Peugeot have a range of green cars including the Peugeot iOn . For more information visit www.peugeot.co.uk.