The slow loris, with its enormous eyes, tiny hands and teddy-bear appearance, is one of them.
But behind many of those “cute” social media videos lies a far darker reality, illegal wildlife trafficking, cruelty and the destruction of endangered species populations.
But now Now there's finally some encouraging news.
Ahead of Endangered Species Day, Indonesian conservation organisation Yayasan Inisiasi Alam Rehabilitasi Indonesia (YIARI), working in partnership with International Animal Rescue, has released a powerful new report showing determined conservation work really can make a difference.
The report, Out of the Shadows: Exposing and Opposing Indonesia’s Illegal Slow Loris Trade, reveals how more than a decade of rescue work, education campaigns, law enforcement action and public awareness efforts have helped dramatically reduce the illegal trade in slow lorises across Indonesia.
A “Cute” Animal With A Serious Problem
Slow lorises are among the most heavily trafficked primates in Southeast Asia. Their popularity exploded online after viral videos portrayed them as adorable exotic pets. Sadly, many viewers had no idea these animals are protected species or that the pet trade causes immense suffering.
Wild slow lorises are often captured illegally, transported in terrible conditions and sold through markets or social media groups. In many cases, traders even remove their teeth to stop them biting owners, leaving the animals unable to survive properly in the wild.
According to the report, researchers from YIARI identified activity in at least 469 Facebook groups linked to slow loris trading between 2012 and 2022. More than 5,000 online sale posts were recorded, with at least 4,100 slow lorises being offered for sale online.
Physical wildlife markets also remained a major problem, with surveys recording over 1,300 slow lorises being sold openly.
The Good News? Things Are Changing
What makes this report so important is that it does not simply highlight the problem, it shows that progress is possible.
Over the years, conservationists, law enforcement agencies and policymakers worked together to crack down on wildlife crime. The results have been significant:
111 wildlife crime enforcement cases linked to slow lorises were recorded
1,271 slow lorises were confiscated
Around 78% of cases resulted in arrests
More than half led to successful convictions
Over 1,300 rescued slow lorises were cared for through YIARI’s rehabilitation network
Perhaps even more encouraging is the change in public attitudes.
Back in 2015, around 90% of Instagram content featuring slow lorises presented them as pets or entertainment. By 2022, that kind of content had sharply declined, while educational and conservation-focused posts increased dramatically.
That shift matters because wildlife trafficking often survives on ignorance. The more people understand the damage caused by the exotic pet trade, the less demand there is for these animals.
Conservation Is About People Too
One of the strongest messages in the report is that wildlife conservation is not just about rescuing animals — it is about changing behaviour.
Dr Karmele Llano Sánchez explained that rescue work alone cannot solve the issue if the root causes of wildlife crime are ignored.
Instead, the success seen in Indonesia came from multiple groups working together: charities, journalists, enforcement agencies, government departments and public awareness campaigns all played a role.
Gavin Bruce said the findings prove illegal wildlife trading isn't something most people actually support, many simply did not understand the consequences before.
That's an important reminder in today’s social media age. Viral animal content may look harmless, but it can unintentionally fuel demand for endangered species.
A Rare Piece Of Environmental Good News
Stories about endangered wildlife can often feel overwhelming, but this is one of those rare examples where long-term conservation efforts are clearly working.
It shows that education, awareness and cooperation genuinely can reduce wildlife crime.
For environmental campaigners and animal lovers alike, that is something worth celebrating.
The Out of the Shadows report and companion book are available to download free online:
Indonesian version https://yiari.or.id/publikasi/keluar-dari-bayang-bayang/
English version https://yiari.or.id/publikasi/out-of-the-shadows-exposing-and-opposing-indonesias-illegal-slow-loris-trade/
To learn more about protecting slow lorises and supporting conservation efforts, visit International Animal Rescue’s Slow Loris campaign https://www.internationalanimalrescue.org/animals/slow-loris





